Integrated Marketing Campaigns or IMC for short. You may not exactly be aware of what campaigns are considered, ‘Integrated Marketing’ but I can assure you that they are pretty much everywhere. Integrated Marketing can take many forms, with those ranging from social media to traditional means of advertising such as posters and billboards. But I …
Author Archives: ianbirch24
How Google Knows What Ads You Want To See
What if I told you that one of the best ways to advertise your business was for someone to stumble upon it while searching for something similar or in the same field? That is what Google and other search engines can provide through paid advertising, but I am just going to focus on Google as …
Continue reading “How Google Knows What Ads You Want To See”
Hey Alexa, are you spying on me?
The Internet of Things or IoT for short, pretty much describes all of the smart devices we use daily whether it is our smart phones or smart speakers in our homes. Over 10 years ago, smart phones took the world by storm as these devices were able to connect people to the internet whenever and …
AirDrop = Free Shoes?
Mobile marketing is everywhere and simply the future in the world of marketing. There are all different types of mobile marketing such as mobile ads, coupons, websites, apps, payments and location based mobile marketing and I’m sure you all encounter multiple of these just in one day. As of 2018, according to statista, approximately 2.53 …
“DO NOT EAT” – Gronk
I am sure you all have stumbled across viral videos or viral trends via the internet and then potentially gone on and discussed what you saw with your friends or family. Viral marketing is a marketing strategy that plays on these viral events and companies use these to help market their products. In some instances, …
What Business Model made Fortnite so Successful?
Fortnite. I am sure you all have heard of it and probably even played it. For those of you who don’t know, Fortnite is a free-to-play battle royale game, that was released late 2017 developed by Epic Games and has since taken the world by storm. The game has become so popular that parents have …
Continue reading “What Business Model made Fortnite so Successful?”
Marketing a Product for International Women’s Day
A very important day was celebrated around the world last week. This of course being International Women’s Day which occurred on Friday the 8thof March. Not only do we have this special day to celebrate the women in our lives but it is also a main factor in the progression of women’s rights movement. To …
Continue reading “Marketing a Product for International Women’s Day”
The Journey Begins
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton
Ian's Digital Marketing Blog 